Conversion path map
Consultation Flow Review.
This is the implementation map for the route a paid visitor follows from ad click to conversion confirmation.
Protected path
Do Not Change These Surfaces Casually.
1. Google Ad
Current final URL points to the active Firebase paid route.
2. Landing Page
Firebase captures the paid visitor and presents the consultation form.
3. Submit
Form submit triggers lead notification and redirects the homeowner.
4. Confirmed
WP `/consultation-confirmed/` loads and records the GA4 conversion event.
Implementation rule
Map First. Then Replace.
Before replacing the consultation flow, we need an end-to-end check of the redirect, notification, conversion trigger, and Google Ads reporting surface.
Preserve `/ops/` on Firebase
Preserve the active paid landing route until rebuilt
Preserve `/consultation-confirmed/` tracking
Do not overwrite `/consultation-request/` until mapped